Here’s the motion lookbook we realized for New York Couture. Presented at NYPH11 by WIN initiative + Z!NK magazine.

“CUT + PASTE”
Production // ADV associates
Executive producers // WIN initiative + Z!NK magazine
Music // Ayumi Hatai

Here’s some of the pictures from the event.
Our motion lookbook was showcased along with the live demonstration of how we shot it and edited.
(photos by Sarah Bures)

Live on set - WIN initiative booth @ NYPH11

Our motion lookbook for Zink Magazine running on screen

live shoot

Gemma & Ben of ADV associates at work

(photos: Sarah Bures)

For this year’s New York Photo Festival ADV Associates is teaming up with Zink Magazine and Win Initiative for “LIVE ON-SET” featuring a photo shoot by associate Gemma Fleming. “LIVE ON-SET” will be an informal way to learn from and interact with photographers as they engage in four days of ongoing large-scale photo productions.

More information for dates and schedule can be found on NYPF’s website of events:
New York Photo Festival Special Events

NYPH

Check out a recent interview for Alessio De Vecchi and his work with ADV Associates. Featured on the blog is recent animation “Modular Love” that you can watch via our Vimeo channel.

Alessio De Vecchi for MEGMIのMIX UP NY!

ADV associate Ben Vaccaro recently shot an editorial and interactive look book for Seattle based designer Trendy Love.

Here are a couple previews from that shoot. Editorial Video Reel and Look Book will be up live soon.

Rooftop.

Trendy Love in Brooklyn.

Stylist/Designer: Zelis Velez
Hair: Adam Maclay
Makeup: Regina de Lemos
Model: Yanina Rios
Assistant: Gemma Fleming

Video created during a pledge for Gemma’s next self portrait. Conceptualized by Gemma Fleming. Shot, edited and post produced by ADV associates.

Here’s a segment of the series “TWINS” showcased at “New Faux” last April. Additional footage, including coverage of the show and additional animations by ADV will be up soon!

"The Eraser" (Self Portrait, 2009)

Kickstarter.com has now approved open donations on the personal project “Self Portrait”. Please visit the link below to find out how you can get involved:
“Self Portrait” Series on Kickstarter

Backers of the project through kickstarter.com will receive rewards exclusive to site contributions as well updates on the project (including production updates and concept sketches) posted onto the project’s site profile.

The pledge will run for 30 days. If the pledge amount of $1,620 is met, the shoot will be slated for mid-July.

The “Self Portrait” series has been an eight-year running project resulting in recent solo and group exhibitions both internationally and in New York. For more information please watch video created by ADV on our website in the “Work” section:
ADV ASSOCIATES – GEMMA FLEMING

New York Filmmaker Alex Mercado snagged from footage from the Papusza Couture showcase during the “New Faux” Fashion show. Take a look at the show featuring our background animations!

A final video edited by us will be up online soon, including clips of the animation and segments from “TWINS”.

So in between editing we tend to parse out some lovely little bloopers of us goofing around. Here’s Ben and myself on a recent location scout near the New Museum in New York.
NOTE: Robots are by graffiti artist Stickman.